PRODUCT DESIGN // BRANDING
Unified. is a brand that creates a yoga mat that is unique to each user and allows the yogi to have a more personal and grounded experience while also encouraging them to reach their goals. The customer would take a quiz that asks personality and trait related questions to match them to a unique symbol, color and shape design to give them a mat that is unique to them and their practice. My brand inspires creativity and individuality, as well as also encouraging yogis to take their practice outdoors for an enhanced mindfulness experience.
Yoga is a practice that focuses on one’s personal wellbeing and self and by having a mat that pertains to your personality or focus, aids to that idea. These mats are also more designed and include more intent than other yoga mats on the market. Having something personalized and unique to the individual will help the owner feel more grounded and focused in their experience.
All of the components of the mats have been heavily researched to portray accurate symbolism. The symbols are elements of nature to relate you back to the origination of the practice and the shapes further accentuate the user’s personality and goals. The colors represent the 7 chakras of yoga. The color you get is a representation of the chakra you are lacking, thus bringing that chakra back into your life.
The below images show a progression of this product. The final mat was screen printed.