PAIGE APKARIAN
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WASHINGTON WOLVES

WASHINGTON WOLVES

Washington Redskins Rebrand

Wolves are fierce, strong and protective as well as extremely loyal while simultaneously performing within a pack. The qualities found in wolves embody the city, fan and players of Washington, thus becoming the team's new mascot.

The color scheme is a representation of the nation's colors of red, white and blue and falls in line with the other professional teams of Washington that also uses the red, white and blue color system. 

I decided to rebrand the Washington Redskins in response to the controversy of the name of the organization. The NFL is compromised of a very diverse fanbase that comes from various walks of life. It is in the organization's best interest to not only stay true to the great game of football while more importantly being a positive influence to all fans.

Click here to view the Wolves' interactive brand standards manual and learn more about this rebrand.